Tuesday, November 24, 2009

Marketing Bad Ideas

When you're selling a bad idea, I suppose that hiring a proven liar is a sensible marketing strategy:

College football's Bowl Championship Series, the system for selecting which two teams will compete in the national championship game, has hired former Bush press secretary Ari Fleischer to improve its tarnished image among football fans.

http://tpmlivewire.talkingpointsmemo.com/2009/11/bcs-hires-ari-fleischer-to-improve-image.php?ref=fpb


The BCS system is pretty much universally hated by most college football fans. I doubt that even Ari can come up with a grand enough lie to make it popular.

1 comment:

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