Friday, July 23, 2010

Strange Brew

The End of History - featuring dead animals - comes at £500 a bottle

This may be the strangest beer news I've ever read:

The End of History, made by BrewDog of Fraserburgh, Aberdeenshire, is 55% and £500 a bottle.

The bottles have been made using seven dead stoats, four squirrels and a hare, said to be roadkill.

However, Advocates for Animals and Alcohol Focus Scotland both condemned the marketing.

BrewDog claims the beer is the world's strongest and most expensive.

Its co-founder James Watt said: "We want to show people there is an alternative to monolithic corporate beers, introduce them to a completely new approach to beer and elevate the status of beer in our culture."

At 55%, it's even stronger than "Tactical Nuclear Penguin", but really; bottles covered in roadkill? That just seems too weird.


Lockwood said...

I was a little disgusted to see this. What's the point? 110 proof "beer?" $500 a bottle? (I thought I saw $750 yesterday, but I wasn't paying that close attention) Who or what is the market? Rove and Cheney? Roadkill or humanely executed varmints makes no nevermind... this is just twisted and tasteless.

pygalgia said...

But weird. You must admit the weirdness.