Thursday, July 19, 2007

Can't resist

So Bud will begin selling high-end bottled water:
ST. LOUIS and THORLAKSHOFN, Iceland, July 18 /PRNewswire-FirstCall/ -- Anheuser-Busch, Inc. and Icelandic Water Holdings ehf jointly announced today
Anheuser-Busch will become the master distributor for Icelandic Glacial super-premium natural spring water in the United States, effective immediately. Anheuser-Busch has taken a 20 percent equity interest in Icelandic Water Holdings as part of theagreement.

Their low-end bottled water will continue to be "bud light".

1 comment:

whig said...

We like to call that "Canoe" beer where I'm from.

The story is there was a brand of beer called Schlager Lager, and they hired an ad agency to come up with a campaign.

"Schlager Lager brew, it's like making love in a canoe."

Which sounds better than saying it's fucking close to water.