ST. LOUIS and THORLAKSHOFN, Iceland, July 18 /PRNewswire-FirstCall/ -- Anheuser-Busch, Inc. and Icelandic Water Holdings ehf jointly announced today
Anheuser-Busch will become the master distributor for Icelandic Glacial super-premium natural spring water in the United States, effective immediately. Anheuser-Busch has taken a 20 percent equity interest in Icelandic Water Holdings as part of theagreement.http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQW04118072007-1.htm
Their low-end bottled water will continue to be "bud light".
1 comment:
We like to call that "Canoe" beer where I'm from.
The story is there was a brand of beer called Schlager Lager, and they hired an ad agency to come up with a campaign.
"Schlager Lager brew, it's like making love in a canoe."
Which sounds better than saying it's fucking close to water.
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